Social Media Technologies


Is your company social enough?

Social media can be thought of as content created by people, for the people, employing highly accessible and scalable publishing technologies. An amalgamation of sociology and technology, it helps in the democratization of information, transforming people from content readers into publishers. Social media is a big hit because it allows people to connect in the online world to form relationships for personal and business purposes. Businesses refer to social media as user-generated content (UGC) or consumer-generated media (CGM).

At this dawn of revolution, we enable firms with a wide range of best of the breed social media solutions that are embedded directly onto their web sites, expanding user participation, harnessing the power of syndication, increasing page hits and creating new market opportunities for advertisement and sponsorships online.

What We Offer

Our service area of social technology is completely customer dedicated. We provide our customers with a distributed network of resources which they use to address their social media initiatives. This approach helps our partners gain improved visibility thus enhancing business opportunity. Our focus is to incorporate user-contributed ratings, reviews, and discussion augmented with professionally-produced content. The end result is an engaged community of experts generating content with depth and timeliness found nowhere else.

We pride ourselves on offering solutions that diminish support costs, encourage promoting brand allegiance and perk up the customer satisfaction, to develop and track our clients objectives.

We can help you increase your Social media marketing activity around these goals:

  • Track Website traffic and user behavior, Conversion and sales tracking
  • Frequency of page hits, ad exposure
  • Emergent brand responsiveness
  • Creating a positive brand involvement
  • Business expansion to target a broader customer spectrum

When planning a social technology strategy, we employ these steps:

  1. Profile your audience (current and potential)
  2. Define your objectives
  3. Formulate your messages
  4. Identify your platforms
  5. Define your Intellectual Property (IP) approach
  6. Recruit your Champions
  7. Craft your processes, plan, resources and budgets
  8. Measure results

Our Approach

Realizing the significance of social media marketing in a volatile economy. We analyze why customers have moved farther down the marketing funnel, and quantify their awareness through interaction; our focus is on measuring based on business objectives, not solely traditional web analytics.
Long term commitment:
We make sure that we have dedicated resources in place, including both social media strategists and community managers.
Measure effectiveness through social application metrics:
In order to leverage the value of these applications, we measure it using the right process and tools. We establish a listening platform, and then integrate social marketing metrics like share of voice and engagement to demonstrate how these efforts adapt to preference, leads, or buying.
Serving customers with low cost solutions:
We target customer satisfaction, resulting in intuitive solutions that are easy to get up and running with minimal IT requirements or support.

By standardizing best practices, we are able to more effectively unify the different departments under a single performance management process, as well as create a true pay-for-performance culture.

For adopting social media technologies -     Contact us now

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