March 5th, 2010 Webinar - XML Tagging & Certification Tools

This webinar is free and will provide answers to organizations on how about how to create, digitally sign and certify SWID tags.

Sign up by clicking here

TagVault.org, a program of IEEE-ISTO and the registration and certification authority for software identification (SWID) tags as specified by the ISO/IEC 19770-2 standard invites you to learn about the tools and services available to TagVault.org members.

This webinar is free and will provide answers to organizations on how about how to create, digitally sign and certify SWID tags.  The ISO/IEC 19770-2:2009 standard defines the structure of a tag and provides a lot of information about what each element of a tag is for, but does not specify which elements are the most useful to the market.  The standard does not specify how values should be normalized, nor why an organization may want to digitally sign a SWID tag.  This webinar answers those questions and more.

This webinar is open to everyone and will cover the following topics:

  • What is a SWID Tag
  • Why should I ensure my publisher uses certified tags
  • Tag creation, validation and digital signing tool
    • What does this tool look like
    • How do I use it
    • Can this be used in a production environment
    • How difficult is it to digitally sign a SWID tag
  • Digital Signatures - why do they matter and what do I need?
    • What a digital signatures looks like?
    • What benefits does it provide?
    • What are the key concerns for a digital signature?
  • How can my company learn more about the engineering behind TagVault.org tools?
  • I’m part of an organization that purchases software, how do I ensure that the software I purchase provides certified SWID tags?

Software Publishers – get firsthand knowledge of what a tag creation tool looks like and learn how easy it is to create and manage tags.  Learn the value of SWID tag certification and how certified tags reduce costs and increase customer satisfaction.  Understand the certification process TagVault.org uses and how easy it is for a properly managed development organization to provide the accurate and consistent data your end-users require to do a effective job of Software Asset Management (SAM) reconciliation.

SAM Tool providers – learn how to verify a digital signature and how to ensure that digitally signed elements are unchanged.  Understand how timestamps are necessary to the digital signature and how they are used to support the way certificate authorities such as VeriSign issue digital identities.

Software Purchasers – learn how to specify the requirement for certified tags starting as early as the RFP process.  Understand the value of certified tags to your organization and how they can be used in concert with your own imaging technologies to move from a firefighting SAM management approach to a management by exception approach.

Government Agencies – learn more about how digital signatures can ensure your agencies knows specifics about the provenance of applications and how applications installed on government owned computers were installed on those devices.  Understand how you can specify the requirement for certified tags and how that will help with the overall focus of a more open and transparent government.

The speakers for this webinar are:

Third Eye Brad Whitaker
Partner - Software Architecture and Development
TagVault.org Steve Klos
Executive Director

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January 15th, 2010 Save Money while Doing More

“Your business outlook is looking good but your back end is crumbling; You are inundated with data; You have a “cost cutting while increasing productivity” challenge.”

If this is you, then Third Eye can help!

Third Eye provides Cloud based solutions that would help your company both dramatically reduce cost and improve performance in its IT department. We have a history of successfully deploying such cost-saving solutions with clients across the Bay Area.

We, at Third Eye, recently completed one such project at an eLearning software company in the Bay Area where we performed the following services:
* Third Eye’s partners analyzed business goals and risks in stretching current practices, identified gaps, and prepared a strategy report clearly outlining options, pros and cons with associated investments
* Third Eye recommended practical solutions that integrate specific company goals around control, security, culture, flexibility, cost management, industry best practices
* Third Eye provided implementation help to forge partnerships with external vendors to quickly realize benefits of new strategic direction
* Third Eye recommended strategy to move investments from CapEx to on-demand OpEx (scaled up and down based on real business demands) to yield 50% cost savings over 5 years.

So, hurry up and give us that call. We will discuss about your challenges, issues and preferences to come up with cost saving solutions.

It’s never a bad time to save money while doing more!

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October 22nd, 2009 Google, Bing to incorporate tweets in its results – Good or Bad?

In my opinion, people typically search under these conditions:
1. Exploratory, discovery type of search

For example: Like last night as I was helping out my daughter with her science project, I really needed to look things up! This is the type of search where the results from Google, Bing, Kosmix, etc are of great help.

2. Real time search
For example: When I need to know what people are currently talking about Kanye West, or the latest LCD TV. For this, search engines focusing on Twitter feeds are perfect.

And now, we are talking about combining both of them!

I may not need to see the tweets of all internet junkies every time I search, especially not when I am searching for topics of my daughter’s science project. My needs are similar to a visit to the good old library!

I will definitely need to see the tweets of all internet junkies every time I search for which laptop or TV to buy. My needs are similar to asking around for feedback and understanding general trends.

The point, I am trying to make is, what I search for, my needs, my expected results are all different all the time – and search engines should respect that, understand that and offer me appropriate results.

While analyzing the historical trends, relevancy and popularity from tweets and incorporating them in search results might be good, displaying search results sprinkled with tweets may not be required all the time.

I think, it should be upto the users to decide and inform the search engine what they expect out of it – and the search engines should behave accordingly.

If I asked for the tweets in my results, only then give it to me – else its spam for me!

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September 28th, 2009 CPM – Does it makes any sense any more?

I have been following some conversations on TechCrunch about the relevancy of the CPM model in today’s world. – Let’s Kill the CPM

And I don’t agree to that call and here’s why:

CPM has been and always will be the most commonly used mechanism for advertisers to generate brand awareness. Those full-page ads in newspapers (funny how no one talks about newspaper ads these days, at all!), billboards on the freeways, banner ads on any portal, relate to something more fundamental as to how human beings think and make decisions – to buy or not to buy; if to buy, then when to buy and for how much.
But yes, the technology for delivering ads on a CPM basis will definitely change and make this an effective mechanism for advertisers.

To illustrate my point, consider this example: If you are on a page reading about Kanye West’s latest blockbuster release, you really do not care about (and thus your brain would automatically tune out) the ad for reducing your mortgage payments. On the other hand, if you see an ad for the latest lineup of shoes by him, you would look at it and if the message were sharp enough, you would probably click on it too! Agreed that clicking on an ad and landing on a page does not mean a sale, but atleast it served the purpose of generating awareness about that specific brand in your mind.

Thus, advertisers should set their expectations as to what they can possibly achieve from a CPM campaign - Generating brand awareness with a possibility of some sales.

Now, the main point that I am making in my example was that the CPM model worked - but only because of its contextual relevancy. Now, in addition to the page relevancy, add a toping of site visitor’s interest relevancy, so that in our example above, the ads were about the latest lineup of shoes only because the visitor at some point in the past on some other site, had indicated an interest in buying shoes – then we have a model that really works.

And today in this digital world of the Internet, we can rely on technology to give us this mechanism of providing contextual relevancy – both for the page the visitor is currently reading (viewing) and the interests that the visitor had expressed in the past

While this is NOT a shameless act of promoting my own company, MyContextualAds.com, is exactly on this mission and so had to mention about it.

All in all, models that have worked in the past, super charged with sophisticated technologies will herald the new age of advertising models – whereby the ads generated will be relevant to YOU, the buyer – the center of the ad world!

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August 18th, 2009 Now New and Improved! Cloud Computing in an Office-Type package

The hype around cloud computing has many wondering – what does it mean to me? How will it fit into my current infrastructure? Will the cloud based solutions work with my current applications? What about vendor lock-in?
To a large extent, these concerns are very valid and real. Businesses need practical solutions which demonstrate the advantages of the cloud computing in their own home turf, for their own unique requirements and in their own unique infrastructure.

And vendors have started to hear these business demands and are coming up with solutions that just makes the perfect business sense. A complete win-win!

RightScale announced this week their new business intelligence (BI) solution. The public-cloud management company has teamed with Jaspersoft, Talend and Vertica to deliver a push-button BI offering that leverages Amazon’s cloud infrastructure. BI is very important – so important, in fact, that many companies would be hesitant about migrating their BI processes to the cloud. However, because the RightScale offering is self-service and pay-by-the-drink, companies can run ad hoc BI jobs without investing in new infrastructure or overloading existing resources.

See the excellent demo video here which demonstrates how quick and easy it is to launch a full fledged BI solution using the RightScale’s package.

Microsoft perfected the art of selling packaged solutions with Office – RightScale may very well perfect the art of selling packaged Cloud Computing solutions.

Businesses demand, Vendors fulfill – the cycle of business world moves on…

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August 10th, 2009 Third Eye wins TagVault.org’s RFP

Third Eye is pleased and honored to announce that it is the official winner of TagVault.org’s RFP for Tag Creation Tool. Third Eye would be developing tools and utilities that would enable TagVault to deliver its promise to the Software Asset Management industry.

TagVault.org is a non-profit, membership-driven organization that is formed under the structure of IEEE-ISTO. It is created to become the registration authority for ISO/IEC 19770-2 software tags. In addition, it serves as a forum for information sharing among Software Asset Management (SAM) providers, software publishers, and tool providers. Software tools such as cross-vendor, cross-platform API are also available.

As a member of IEEE-ISTO, an organization that standardizes technical implementations of today’s technologies, TagVault.org helps facilitates the necessary activities to drive market acceptance.

To meet its objectives, TagVault.org has partnered with Third Eye to develop software tools and utilities for TagVault and its members.

Follow the details here…

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June 18th, 2009 Third Eye Launches MyContextualAds.com – Serving Contextual Ads from the Amazon Marketplace

Third Eye built the technology behind the services that MyContextualAds.com offers. It is so sophisticated and state-of-the-art that we are in the process of getting a patent for it!

MyContextualAds.com uses semantic, statistical, and linguistic algorithms to analyze content, extracting and ranking keywords to match them to the most relevant products on the Amazon.com Marketplace and delivering contextual ads that are served on any website or blog.

For further details follow this link…

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June 10th, 2009 Third Eye Announces it Partnership with Aster Data Systems

Third Eye partners with Aster Data System to develop custom industry specific solutions, perform consulting services & become a nationwide reseller of their high-performance analytic database systems for data warehousing

For further details, click here

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June 9th, 2009 Third Eye Partners with OpSource

Third Eye partners with OpSource to provide professional services to ‘Software as a Service’ and Web Companies to help them perform complete web operations based on OpSource’s infrastructure.

For details, click here

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