Television Data Analytics

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Third Eye has helped to develop a platform for analyzing and extracting information from large amounts of data collected from thousands (soon to be millions) of connected TV sets around the US.

This platform generated various analytics reports every hour, for each category of stakeholder – advertisers, content providers, MVPDs etc.

SCREEN SHOTS

TV Data Analytics Platform
tv analytics

Report of trial marketing campaign spread across several CBSAs and spanning a week. Advertisers use such information to modify their ad creative for more effective campaigns.
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